The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral to traditional business and marketing. Recently however, it appears that funnels are being discussed everywhere online.
It is evident that many are eager to learn more about this idea and the ways they can apply it in their online businesses marketing efforts. Read on to know more about the sales funnel to ensure Internet marketing successful.
What is the Sales Funnel?
No, a marketing funnel isn't an actual funnel. The reason for using the word "funnel" to describe this marketing concept is simply to aid in visualizing and explaining the sales process from beginning to the conclusion. The funnel provides an easy comparison since it allows potential customers to "Unqualified potential customers" at the top, and narrower chances for conversions to sales at the lower levels.
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The top of the funnel or entry point to the funnel are those people we might consider to be "unqualified prospects"; these are folks who might require your services or products however, you've not yet contacted them. By the end of this funnel, a number of sales and offers later, you've gotten folks who have purchased the product or service you offer and have made purchases as well.
Another reason a lead-generation funnel idea is efficient is that it allows you monitor potential customers at various stages in the expanded sales process. It's possible to predict the number potential customers using the sales funnel by being aware of the number of prospects who are qualified throughout the process.
A sales funnel allows you to determine exactly how and where your sales strategy is not working or working, or if your campaign isn't getting enough potential customers at any point in the process. This will help you decide the best place to focus your efforts to ensure that sales are on the right level and that you are meeting your marketing goals. It's used as a method to gauge and manage the sales process of customers.
The Sales Funnel Top Front or End
The top of your sales funnel is going to be the most active part of your sales funnel and will require the most constant testing. There are virtually no limits to your imagination or resources in front-end strategies.
The front-end's main objective is to attract prospective customers and turn these buyers into buyers down the sales funnel.
The prospective client becomes "qualified" when they sign up or subscribe to something that you provide. This is the point of the sales funnel that the potential customer or "Unqualified Prospect" is a qualified lead due to an action that actually demonstrates that may have enough interest to purchase your product or service.
To make your front-end effective, you need to direct targeted traffic to your blog, website or squeeze page blog. PPC adverts, articles marketing PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all excellent sources.
There are many methods to "qualify", the "Unqualified prospect". One of the most effective methods to determine the quality of prospects is by creating an online squeeze page. This allows you offer something of value related to your product which users can receive for free or at a substantially lower cost, in exchange for their name and email. You can select from reports and newsletters, as well as video and e-mail course.
We can see that the front-end is where customers are drawn to your sales funnel. Now what do you think of the back-end?
The End of the Funnel, or the Back-End
The bottom or back end of the funnel where main sales and profits are made. You will usually find the higher-priced products there. They are usually pertinent to the same niche, but presented in a different format, such as video or audio live interaction, private consultation.
The main difference between front and back-ends is in the kind of client and the price of the service or product being offered.
It is true that only a tiny percentage, perhaps 1 to 2 percent of the people entering your front-end will be able to make it into your back-end. This is due to a small few people will spend a larger amount of money.
Although front-end products and services may be less expensive than $100 but back-end products and services are usually priced at the range of hundreds to even thousands. This means that the bottom of the sales channel, which is also called the back-end is the primary source of revenue.
The sales funnel is as simple or complex as you want it to be, as long as you have the right resources and the right ideas.
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