Online Tutoring Market to Grow by USD 196.35 Billion from 2022 to 2027 | Growing Importance of STEM Education to Boost the Market

Aug 1

16 July 2023, 09:07 GMT Ms Lipa Bunton | Education Staff Writer

The online tutoring market is broadly divided into distinct segments namely courses, platforms, and geographical regions. The courses are categorised into STEM (Science, Technology, Engineering, and Mathematics), language courses, and other courses. The platform-based classification consists of desktop and mobile tutoring, whilst the geographical division extends across APAC, Europe, North America, South America, and the Middle East and Africa.

The STEM segment, encompassing wide-ranging subjects such as Aerospace Engineering, Astronomy, Biochemistry, Chemical Engineering, Computer Science, Physics, and Statistics, is forecasted to hold a significant share of market growth during the prediction period. The intensifying focus on STEM education in various countries like China, India, the United States, and the United Kingdom, primarily for K-12 and higher education students as well as for test preparation, is anticipated to stimulate market growth.

The key driver propelling the global online tutoring market is the surging significance of STEM education. This form of education is gaining considerable traction worldwide, particularly among students, parents, and diverse educational stakeholders. The concept of STEM involves the integration of its four major disciplines into a cohesive learning model premised on real-world applications. One of the prime reasons for the rising popularity of STEM is the expanding job opportunities in these fields, which are anticipated to spur market growth in the future.

An emerging trend that is shaping the global online tutoring market is the advent of applications and wearable technology. The incorporation of virtual reality (VR) into online tutoring is offering a unique learning environment for students. Additionally, tutors are augmenting their teaching sessions with a range of mobile applications. Factors such as the progression of smartphone technology and the escalating penetration of the internet are fuelling the demand for mobile learning applications. There is also a growing popularity for VR devices and smartwatches, mainly for their ability to easily share content in virtual classrooms, which is expected to drive market growth.

However, the online tutoring market also faces considerable challenges. The market's growth could be hindered by the threat posed by open-source and private tutoring. Prominent online tutoring vendors such as Ambow Education, China Distance Education, and iTutorGroup offer paid tutoring courses. In contrast, a multitude of open-source online tutoring firms provide tutoring programmes free of charge. This leads to a growing consumer preference for these cost-free services provided by various open-source tutoring firms, which could potentially slow down the market's growth in the forecast period.